Some very exciting news in August - after nearly three years working on the puzzle, I've finally worked out how to make the business model a closed loop. This means that all the parts of Upwards (multiple workstreams/sub-brands) work together to help the organisation become self-sustaining after a few years.
It also explains why it's so complicated! I'm grateful to those people I've talked to a LOT about value flows, economic theories and models, and complex systems - you know who you are. :)